Waec Model Questions Vol1 2024 Commerce Question 19
Practice objective / multiple choice question 19 from the 2024 Waec Model Questions Vol1 Commerce examination.
A firm uses two communication channels to promote a new product. - Social‑media campaign: costs ₦120,000, reaches 300,000 people, each of whom sees the message 4 times. - Radio campaign: costs ₦80,000, reaches 200,000 listeners, each hearing the ad 3 times. Market research shows that 30% of the radio audience also follows the firm on social media; these overlapping individuals experience the combined number of exposures (i.e., 4 + 3 = 7). The firm wants to achieve at least 1,000,000 total exposures (the sum of all exposures across all individuals). Determine the minimum total cost required to meet this exposure target, assuming the firm may run either or both campaigns. Provide the answer in Naira.
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About This Question
This is Waec Model Questions Vol1 2024 Commerce Question 19. It is one of the objective questions from the 2024 Waec Model Questions Vol1 Commerce examination.
Difficulty level: Medium .
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