Waec Model Questions Vol1 2023 Commerce Question 13

Practice objective / multiple choice question 13 from the 2023 Waec Model Questions Vol1 Commerce examination.

Waec Model Questions Vol1 2023 Commerce Objective / Multiple Choice Hard Difficulty
Question 13 WAEC_MODEL_QUESTIONS_VOL1 • 2023 • COMMERCE • objective

An advertising firm has a budget of ₦200,000 for an online campaign. The cost per thousand impressions (CPM) is ₦5,000. The campaign records a click‑through rate (CTR) of 2.5 % and a conversion rate of 4 % of the clicks. Each conversion yields a profit of ₦8,000 for the client. Determine the net profit earned from the campaign and the return on investment (ROI) expressed as a percentage. Is the ROI greater than 20 %?

Answer Options

A. Net profit ₦100,000; ROI 50 %; ROI > 20 %
Correct Answer B. Net profit ₦120,000; ROI 60 %; ROI > 20 %
C. Net profit ₦80,000; ROI 40 %; ROI > 20 %
D. Net profit ₦130,000; ROI 65 %; ROI > 20 %
Correct Answer
B
Correct Option:
Net profit ₦120,000; ROI 60 %; ROI > 20 %

About This Question

This is Waec Model Questions Vol1 2023 Commerce Question 13. It is one of the objective questions from the 2023 Waec Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

View More Waec Model Questions Vol1 2023 Commerce Questions More Waec Model Questions Vol1 Practice Questions Back to Questions

Master the Exam!

You've seen a preview, but there are thousands more questions plus AI tutor to break down complex solutions.

Unlock Full Access Available for Android & Windows
Chat with Support