Waec Model Questions Vol1 2022 Commerce Question 25

Practice objective / multiple choice question 25 from the 2022 Waec Model Questions Vol1 Commerce examination.

Waec Model Questions Vol1 2022 Commerce Objective / Multiple Choice Hard Difficulty
Question 25 WAEC_MODEL_QUESTIONS_VOL1 • 2022 • COMMERCE • objective

An advertising campaign targets 60 % of a market of 2 million people with an average frequency of 3 exposures. Two media vehicles are available: Television - each spot costs ₦150,000 and delivers 120,000 impressions; Radio - each spot costs ₦45,000 and delivers 45,000 impressions. The advertiser wants to achieve the required GRPs at the lowest possible cost. Determine (a) the total GRPs required, (b) the optimal whole‑number combination of TV and radio spots that meets the GRPs at minimum cost, and (c) the total advertising budget.

Answer Options

A. (a) 200 GRPs; (b) 1 TV spot and 70 radio spots; (c) ₦3,900,000
B. (a) 180 GRPs; (b) 5 TV spots and 10 radio spots; (c) ₦2,250,000
C. (a) 150 GRPs; (b) 2 TV spots and 30 radio spots; (c) ₦4,050,000
Correct Answer D. (a) 180 GRPs; (b) 0 TV spots and 80 radio spots; (c) ₦3,600,000
Correct Answer
D
Correct Option:
(a) 180 GRPs; (b) 0 TV spots and 80 radio spots; (c) ₦3,600,000

About This Question

This is Waec Model Questions Vol1 2022 Commerce Question 25. It is one of the objective questions from the 2022 Waec Model Questions Vol1 Commerce examination.

Difficulty level: Hard .

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