Waec Model Questions Vol1 2021 Commerce Question 13
Practice objective / multiple choice question 13 from the 2021 Waec Model Questions Vol1 Commerce examination.
A company can advertise on three media: TV, radio and newspaper. One 30‑second TV spot costs ₦800,000 and reaches 2,000,000 viewers; one radio ad costs ₦120,000 and reaches 300,000 listeners; one newspaper full‑page ad costs ₦250,000 and reaches 150,000 readers. Because some audiences overlap, the unique reach contributed by each medium is: TV 1,700,000 per spot, radio 294,000 per ad, newspaper 150,000 per ad. The company must achieve a unique reach of at least 10,000,000 people and wants to minimise the total advertising expenditure. Determine the number of TV spots, radio ads and newspaper ads that meet the reach requirement at the lowest possible cost, and state the minimum total cost.
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About This Question
This is Waec Model Questions Vol1 2021 Commerce Question 13. It is one of the objective questions from the 2021 Waec Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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