Waec Model Questions Vol1 2017 Commerce Question 8
Practice objective / multiple choice question 8 from the 2017 Waec Model Questions Vol1 Commerce examination.
A company wants to run an advertising campaign that must achieve at least 2,000,000 total impressions. The target market consists of 250,000 people, so the average frequency must be at least 3 impressions per person. At least 40 % and at most 70 % of the total impressions must be on TV. The cost of TV advertising is ₦150 per 1,000 impressions (CPM) and the cost of radio advertising is ₦80 per 1,000 impressions. Determine the minimum total advertising budget required and state how much should be spent on TV and on radio respectively.
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About This Question
This is Waec Model Questions Vol1 2017 Commerce Question 8. It is one of the objective questions from the 2017 Waec Model Questions Vol1 Commerce examination.
Difficulty level: Hard .
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